So, Miss Muffet came home from school last week and proclaimed that she was the part of the ‘Alpha Generation’. My head reeled to the novelty just as I am still coming to terms with the Millenials and Gen Z. My Little Lady could not stop being superiorly happy about being a Gen Alpha and is most excited with the name itself. So now, after everything that she says, she adds, “I ought to be right, Mumma. You see, I am Gen Alpha.” Very cheekily so. And off she goes giggling, feeling all glee.
Now, who are these, Gen Alphas?
The cohort succeeding Gen Z, this group is born completely in the 21st century, in an ubiquitous digital atmosphere. Children of millennials, these are also the kids who can be sometimes called ‘Coronials’ who have been defined having been born or growing in the age of a global pandemic. While there is an overlapping of when the Gen Zs end and Gen Alphas begin, 2010 onwards to anywhere in the mid-2020s would be an approximate age range for this newly crowned generation. They are the youngest on the planet right now and have landed smack bang in the middle of a very ‘woke’ populace, globally. Which is what makes them highly intuitive to social issues and causes, discussions, and makes them amazingly fluid in their understanding of all that is happening in the world. Especially if you have noticed the eldest in the cohorts, the ones born in the first two or three years of 2010 onwards; they are very curious, logical, aware, are compassionate and very creative too.
But this generation is also the ones to be born completely in front of the small screens and electronic devices. They have conveniently moved out of television and show no interest of returning to it unless of course, it is on OTT. Newspapers are archaic to them. They are able to navigate streaming platforms, digital trends and apps like it is second nature to them. Social media is their primary source of knowledge, entertainment, creativity and social media influencers are the people they look up to.
As I was sitting down to write this article, I was discussing with her as to what it is that she really likes about social media and who or what she looks up to. For us from Gen X or Millenials, we did have celebrities to look up to, we followed their careers, their lives and hero worshipped them. But Gen Alphas are not falling for it. Here goes one view point… “Mum, influencers are normal people like us and are creative, smart, curious and have a pov (point of view). And we like that. People just like us who can make their lives doing what they love and that is why we really like influencers.”
** (Now don’t you come hammering down on me, telling me about good and bad influencers. I am just talking about social media influencers on the whole and this is just a viewpoint, hardly a commercial for it.)
All said and done, this generation are more attuned to environmental issues, are campaigning to eat less meat, are more aware of gender issues and question every bit of hierarchy that exists in society today. They do have a very clear understanding of what is good and bad, right or wrong and there is no space for ‘grey.’ As a generation they are more prone to face issues like depression, loneliness, social media pressures and bullying and having dealt with pandemic and global lockdowns, with a still lingering signs of a virus around, they are also known to be one of the more resilient generations. And then, they are also predicted to become the most educated generation and a wealthier generation, globally.
Nurturing the Alphas
So, here is my understanding of the best way to nurture this generation.
- They may have all the information at their fingertips, but they definitely need a slight nudging to the right direction
- As a generation surrounded by screens and live, as-it-happens media bombardment, they need to be assured more than ever by their families that they are there for them, no matter what
- Self-worth is fleeting with this generation, but there is nothing a hug and a cuddle cannot solve
- Talk ‘To’ them… Talk to them all the time. Give them time. Do not talk down to them. They know more than you think they know and understand things a lot. Give them the assurance that they can ask you anything and you answer with no frills attached. Just dish it out as is, no bells and whistles
- Understanding the trends, the views and povs that drive them and bring out their best selves
- Respect their lifestyle choices: vegan, meat free, eco-friendly, and understand the discussions and dialogues taking place in their groups and around them, be it gender issues, biodiversity, race, equal opportunities, education and environment
- Putting down their social media choices or criticising their dependability will only distance us further from them
My learning curve has doubled in the post pandemic era and as the Alpha woman in my home takes a step further, closer to teenage, I am vigorously trying to keep up and unlearn, relearn and reskill too. I love this generation. They have the confidence, are ‘kind’ and are very eager to try new things. They are fluid and enthusiastic. Are open to deep discussions and are extremely cognitively secure. I am waiting to study more about this generation and understand them better, because I know have my job cut out for the next decade. 😊